The Future of E-Commerce
- Josh Medeiros
- 6 days ago
- 3 min read
Building the Future of E-Commerce: Packsmith.ai® & Wave Function™
“We’re focused on partnering with Founders who are reimagining the foundation of their industries,” says Al Peters, Founder of Wave Function™. “That’s why we’re excited to announce our investment in Packsmith, an AI-driven e-commerce fulfillment and distribution platform that’s setting a new standard for how goods reach people, and reshaping what it means to scale.” Traditional 3PL (third-party logistics) providers have been a necessary component of the e-commerce ecosystem. Unfortunately, the process of getting a product from the warehouse shelf to the customer's doorstep is often impacted by manual inefficiencies, unpredictable costs, and a lack of control for the brands that rely on them.
Packsmith delivers something fundamentally different: a tech-first 3PL where AI is built into the core, not bolted on afterward.

Packsmith’s platform offers real-time visibility into:
Inventory
Supply chain
Proactive demand forecasting
Intelligent order routing
This enables not just efficiency, but a genuine sense of partnership and control for business owners eager to focus on the work that matters most to them. It is mending the connective tissue in an often-fragmented e-commerce landscape.
Integrating Supply Chain Management
Co-founded by Ben Wunderman and Simon Robb, Packsmith’s approach to third-party logistics fulfillment is more than a technological upgrade. It’s a re-architecture of how brands of any size access and scale logistics with intelligence, transparency, and surprising simplicity. At a time when e-commerce is reaching new levels of complexity and consumer expectations, Packsmith is powerfully redefining what fulfillment can be by streamlining the patchwork of emails, spreadsheets, and waiting games. The result is faster and more consistent fulfillment, inventory levels that remain right-sized (and rarely out of stock), and costs that are as clear on day one as they are at scale.
Their bespoke logistics strategy helps Packsmith create the best fulfillment and transportation strategy for each brand, regardless of size or sector.
Packsmith.ai® VS Traditional 3PLs
Packsmith addresses many traditional 3PL pain points with AI-powered solutions that make fulfillment and distribution smarter, faster, cost-efficient, and more transparent. Optimized workflows mean 30% - 70% faster deliveries.

Partners, Missions & Mechanics
“NextGen Founders are values-led and plugged into the broader implications of their work,” says Al. “They need partners, including fulfillment and distribution, who appreciate both the mission and the mechanics. And that’s what Simon and Ben understand and are creating with Packsmith”.
Packsmith stands out through smart automation that is intentional. Their platform uses predictive analytics not only to forecast demand, but also to minimize waste, keep inventory balanced, and ensure every shipment moves efficiently through the system. Transparent pricing and a “no lock-in" policy mean brand founders can experiment and adapt as they grow, confident in the sustainability and fairness of their operational backbone.
“We’ve built a distribution platform that helps brands serve all their customers – loyalists and lighter occasional buyers – faster and more affordably than anyone else,” says Ben Wunderman, Co-Founder and CEO. “Growth doesn’t come from big spenders – it comes from reaching everyone better.”
“The Packsmith team is so proud of what we’ve built over the past few years,” says Simon Robb, Co-Founder and CTO. “It’s gratifying to see our product and service now being trusted by some of the most exciting names in commerce.”
“Ben and Simon have built not just a tool, but a whole platform that strengthens the entire ecosystem of modern commerce,” says Al. “They’re helping to minimize costs, remove bottlenecks and reduce delivery times for their customers, with bespoke logistics strategy and dedicated, integrated support from their in-house team. It’s really cool to be on their Founders Journey with them.”
About Wave Function™
At Wave Function™ we understand the founder’s journey because we’ve experienced it; in technology, health care, energy, manufacturing and hospitality. We provide strategic support and flexible funding to purpose-driven founders who are changing the world. We value listening as the pathway to holistic growth, rooted in learning, purpose and values. We offer a comprehensive suite of solutions to build efficient, resilient workflows and business systems that focus on the intentional directional management of actions and objectives. Wave Function Ventures™ is the investment division of Wave Function™.
We believe in a community approach. Let's build something incredible. Together.
Learn more at www.wavefx.com or by contacting al@wavefx.com.
About Packsmith.ai®
Packsmith is a Los Angeles-based, AI-powered third-party logistics (3PL) provider transforming e-commerce fulfillment and distribution platform for modern brands. Through advanced automation, predictive inventory management, and real-time order routing, Packsmith enables businesses to scale efficiently, lower costs, and deliver superior customer experiences. With transparent pricing, flexible partnerships, and seamless technology integrations, Packsmith removes logistical barriers, helping next-generation brands focus on growth, innovation, and impact.
Learn more at www.packsmith.ai.
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